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Carolyn Carrier [ carolyncarrier@aol.com ]
Public Relations Director
Credits include " Days of Thunder "
~ Short Bio ~
Her first exposure to the world of motorsports came from atop a stack of soft drink cases that she stood on to sell tickets to events at Bristol Motor Speedway when it opened in 1960. From that point on, Carolyn Carrier was a promoter at heart and a racing promoter by trade.
Carrier has the bloodlines. Her dad, the late Larry Carrier, built the Bristol track, and owned it until 1996. She grew up doing whatever was needed for the track to operate smoothly, from selling tickets to preparing press releases to pinch-hitting for an absent Miss Bristol Raceway.
After attending college and working in a non-racing job, she was hired as an assistant to
H.A. “Humpy” Wheeler, the president of Lowe’s Motor Speedway. During her five years at Lowe’s, Carrier’s duties included overseeing corporate sales, sponsor activities and functions,
Wheeler’s famous pre-race shows, celebrity guests and special projects.
In 1985, Carrier moved to Alabama as the director of sales & marketing at Talladega Superspeedway, under the direction of the track president, Mike Helton (who is know the President and CEO of NASCAR). There, she handled setup and sales of corporate hospitality, oversaw the Grand Marshal’s dinners and handled other special projects.
One such special project was being the NASCAR Liaison on the Tom Cruise movie,
“DAYS OF THUNDER” for eight months in 1989-90.
From 1991-1996, Carrier was the marketing/public relations director for NASCAR Champion Bobby Allison’s race team, handling the myriad of details required to keep sponsors as well as team members happy and effective.
Following the closing of Bobby Allison Motorsports, Carrier continued her NASCAR racing involvement by freelancing on her own during 1996-1998. Among her clients were NASCAR Cafes, the Official Directory of NASCAR, the Ertl Company, Stock Car Racing Magazine, and a NASCAR Weekly Racing Series team.
In 1999 Carolyn joined Brett Bodine Racing as the sponsor and media relations director, handling many facets of an independently owned race team. She was responsible for various tasks such as preparing contracts, writing press releases/kits, designing and order uniforms, organizing corporate hospitality for sponsors and keeping Brett’s personal and business schedule. Unfortunately, after assist BBR for over five years, the team was forced to close due to lack of adequate funding.
Carrier is again free-lancing in the NASCAR racing world by giving speeches on the history of NASCAR racing and the role of women in racing, performing comprehensive pit and garage tours for corporate sponsors, and now, assisting with the production of “SECOND WIND”.
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Pic Click here for New York Television Festival 2005